In honor of Mock Turtle Soup's 10th season celebration happening this weekend, it's worth taking another look at being into comedy for the laughs. Here's an abstract from the Journal of Consumer Research that applies:
A large proportion of marketing communication concerns feedback to consumers.This article explores what feedback people seek and respond to. We predict and ﬁnd a shift from positive to negative feedback as people gain expertise. We document this shift in a variety of domains, including feedback on language acquisition,pursuit of environmental causes, and use of consumer products. Across these domains, novices sought and responded to positive feedback, and experts soughtand responded to negative feedback. We examine a motivational account for the shift in feedback: positive feedback increased novices’ commitment, and negative feedback increased experts’ sense that they were making insufﬁcient progress.Both are important on the route to perfection, but for now which is it, improvement or applause?